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Brand activation

Based on a strategic analysis, we generate a big idea that lays the foundation for brand platform communication.The entire subsequent series of creative activations is planned based on this foundation.This approach lets us build and reinforce the brand image in consumer consciousness as well as the brand positioning in any communication channel:from visual perception of the brand identity to key messages in mass media and social communities, from the chosen style of communicating with the audience and brand ambassadors, to direct product-consumer communication.Planning effective interaction requires an integrated approach to working with customers.This means that any activity is examined in terms of further brand positioning, and innovative creative engineering enables us to conduct a long-term campaign in channels that are appropriate for the audience.