Control and a certain reaction on negativity in the media field or a timely reaction to the potential reputation risks of the the brand or its speakers. Regular monitoring of business processes and competitive activity analysis in media allows us to control risks and react immediately. There is also a timely response due to the specifics of the company's informational-crises or threats to the reputation of the brand are inevitable.
During the development of individual strategies of reputation management at first we conduct in-depth monitoring of brand positioning on the Russian market, research key messages and analyze articles’ tonality where the brand is mentioned.
On the basis of the obtained results we develop a tactic of activities for working on the image of the company. An important point of anti-crisis strategy is the timely detection of the negative information emergence in mass media, neutralization it with other possible newsbreaks and guaranteed support from the relevant media and authoritative opinion leaders that is provided by a wide range of agency database of friendly journalists.