Daily communication with media is considered to be one of the main PR tools in the context of the overall promotion strategy and brand positioning. Primarily it is aimed at attracting of attention and increasing of media loyalty from relevant issues. Media communication is carried out with traditional media (TV, radio, print) as well as with new types of media through the integration of PR activities to Online with Digital tools.
For the best PR result we create an individual media list for each project with the forecasting of potential audience reach and number of views of published press materials. This approach allows us to conduct an objective assessment of the effectiveness of each PR activity separately.
The media database of the agency consists of more than 1500 actual friendly contact with journalists and is regularly updated with new issues, resources and websites. Thus we can guarantee full information support as the official press office for our clients.