PR campaign planning starts with a media analysis of current brand positioning, monitoring of competitors’ activities and exploring in detail a portrait and insights of the target audience. Based on the findings we formulate specific goals and objectives of PR-promotion, as well as the main way of brand communication with the media.
In the second phase of development of PR-strategy, we define the set of the most effective PR tools in accordance with the designated direction. Then we start to work the content plan of publications and other PR activities with a transparent plan of activities with proposed timeschedule. Each step is assessed through the prism of the overall marketing strategy and brand positioning on the Russian market.
For each client we prepare individual reporting form and system of evaluation of the effectiveness of planned PR campaigns.