We develop and implement “turn-key” creative strategy for special project with the relevant media platform in order to engage the audience in direct communication with the brand. The relevance of the projects due to their emotional component, this media-activity is not just promoting the product, but also affects the feelings of the consumer and forms a direct association of the brand with the required image.
Special projects have several positive distinguishing features: they are comprehensive, innovative and unobtrusive. An individual approach is created for every client anf exact project. According to this strategy we achieve the greatest level of consumer involvement in communication with the brand.
In the context of PR strategies special projects with mass media can be implemented in the form of a series of opinion articles, conferences with opinion leaders, interactive sweepstakes or surveys, etc. Each project is developed and tailored to meet the specific goals and objectives of the client.