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Trend identification

Trend identification and analysis are an essential part of the research toolkit of the strategic department at Louder, as they are critical to understanding the social context, predicting future processes, and formulating recommendations.

Trends show what people want to watch and read and the activities they want to engage in at a given point in time, as well as what products, services, and technologies will ride the hype wave in the nearest future. Brands that do not reckon with them risk becoming invisible. In addition to being effective, communications strategies that tap into modern trends increase the intangible value of brands.