Major structural changes have been announced by the Louder integrated communications agency. Throughout the last 10 years Louder has had only two managing partners – Danilo Lange and Anna Antonova, but starting in September 2017 Louder’s management will be joined by junior managing partner Victoria Shakhova.
The agency’s rapid growth, its merger with the international advertising group Serviceplan and expansion of its range of services prompted the deployment of the event and creative departments under the supervision of a new partner. Owing to the key role played by the event-marketing department since the agency’s founding, its head was introduced as a new junior managing partner at the Serviceplan Group agencies conference.
Victoria Shakhova joined Louder eight years ago and since then has worked with the major clients of the agency and implemented core projects with her team. Victoria is now a junior partner and head of Louder’s event department, responsible not only for the local event-marketing group but for taking part in strategic decision-making across the international agency group.