In Jule 2017 Anastasia Gritskova, former head of PR Projects at Louder, will become Director of PR. Alyona Voznesenskaya, who has been in charge of Louder’s Press Office, will take up the role of New Business Director. Up until now Louder’s PR department has been represented by two entities: the Press Office and PR Projects. Starting in July the two units will be merged and will continue working for their current clients whilst taking their expertise in integrated communications to a new level of strength.
Anastasia Gritskova was educated at St. Petersburg State University’s Journalism faculty, specialising in public relations. She then spent 6 years working at Louder, where she was involved in fashion & lifestyle direction. Before joining Louder Anastasia worked for the office of Hearst Shkulev Media Publishing House in St. Petersburg.
Alyona Voznesenskaya has worked in marketing for over 11 years. Over the last 6 years, she has been developing PR-direction at Louder. During that time, she has enhanced her level of expertise in strategic planning, crisis communications, reputation management and business process development.
She graduated from the Law faculty of Voronezh State University before studying marketing directing at the Moscow Business School. Previously, she was in charge of an advertising agency and the PR & advertising department of a federal furniture holding.
Playing a new role at Louder, Alyona Voznesenskaya will be responsible for strengthening the position of the Serviceplan Russia agencies in the market, increasing the company’s brand recognition, attracting new clients and implementing new tools & services.
The development of PR direction has been underway at Louder since 2010. Louder’s PR portfolio comprises projects for international lifestyle brands and for the automobile and alcohol markets. Amongst Louder’s clients are: s.Oliver, Bogner, Maserati, Bugaboo, Papa John’s, Heineken, Jura and many other brands.