The “bema!” international event-marketing and communications festival summed up the results of the Best Experience Marketing Awards. A jury, marketing experts and representatives of major companies evaluated contestants' projects in 24 categories, including special nominations and the grand prix.
As a result, the Lawson's Cup cyber-football championship, designed in 2016 as real bro friendship and mutual pranks, was recognised as “The best hybrid event”. Alongside this, the initiative took silver awards in the following categories - “Best event for the dark market” and “Best promotion/communications strategy”.
One Life / Live Them is a project supporting a generation of “slashers”, who live multiple lives instead of one and try out various roles.
La Maison Rémy Martin, which became the main high-society event of 2017 and conquered all top mass-media, won two nominations and took bronze awards in the categories “Best press-event” and “Best event for the dark market”.
Ground of Dreams, a project for NBA and Sibur and a programme of restoration and modernisation of sports grounds up to NBA standards, took two bronze awards as “Best social event” and “Best promotion/communications strategy”.
The “bema!” award is an annual professional award in the event-marketing and integrated communications industry. It is granted to the best projects by the decision of an experts’ committee. More than 200 projects competed in Best Experience Marketing Awards 2018.