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The “bema!” international event-marketing and communications festival summed up the results of the Best Experience Marketing Awards. A jury, marketing experts and representatives of major companies evaluated contestants' projects in 24 categories, including special nominations and the grand prix.

As a result, the Lawson's Cup cyber-football championship, designed in 2016 as real bro friendship and mutual pranks, was recognised as “The best hybrid event”. Alongside this, the initiative took silver awards in the following categories - “Best event for the dark market” and “Best promotion/communications strategy”.

One Life / Live Them is a project supporting a generation of “slashers”, who live multiple lives instead of one and try out various roles.

La Maison Rémy Martin, which became the main high-society event of 2017 and conquered all top mass-media, won two nominations and took bronze awards in the categories “Best press-event” and “Best event for the dark market”.

Ground of Dreams, a project for NBA and Sibur and a programme of restoration and modernisation of sports grounds up to NBA standards, took two bronze awards as “Best social event” and “Best promotion/communications strategy”.

The “bema!” award is an annual professional award in the event-marketing and integrated communications industry. It is granted to the best projects by the decision of an experts’ committee. More than 200 projects competed in Best Experience Marketing Awards 2018.


Nalbandyan Egine

Nalbandyan Egine
Corporate Communications Manager

E-Mail: e.nalbandyan@louder.ru