Perspectum Awards is a professional competition in marketing communications established by Russian Association of Marketing Services.
Perspectum Awards aim to identify and evaluate modern marketing tools, non standard practices and new trends to reveal the relationship between creative ideas and business results. The competition is a part of creativity rating AKAR in the marketing services segment.
The first awarding ceremony took place in October, 2021. Louder project for Adidas gained the Gold trophy for Best Retail Environment Activation. Within the the Stay Green campaign, the brand encouraged people to contribute to the fight against plastic and proved that BEING GREEN is not BEING BORING.