The new Lexus LX World Premiere in Saudi Arabia.
Louder agency carried out the international launch of Lexus SUV in Riyadh, KSA.
Russian Louder agency team (part of Serviceplan international communication group) accepted the ambitious challenge and travelled to Arabian peninsula to execute the fist ever automotive car launch in history of Kingdom of Saudi Arabia.
The All-New LX was unveiled at once at events in KSA, UAE & Russia in October, 2021, but the Riyadh's happening became that very unique experience for the whole region and an important step forward in the development of Russian agency.
Breathtaking show of 1000 drones in the sky commemorated the Premiere.
Visual part of the of the reveal show, provided by Sila Sveta (international studio of interactive media), became the key accent of the overall performance.
39 mio viewers joined the on-line broadcast of the event.