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adidas DEERUPT

The Idea

22 of March adidas Originals introduces its newest sneaker, Deerupt — a contemporary take on adidas heritage realized in a radically new look. In this case adidas Originals team created the new art-space DEERUPT in the heart of Moscow.

Inspired equally by urban planning, architecture, and natural phenomena, DEERUPT holds the grid as its central design principle. This element served as an inspiration for the exhibition.

“DEERUPT” exposition focuses on the works of talented young artists of Russia, who in their own way interpret different incarnations of the grid — visual, material and digital. Artem STFNV Stefanov became a curator of the exhibition and introduced the following artists: Andrey Lublinskiy, Vova Nootk, Alexey Kio, Alexey Dubinskiy and others.

Swedish anonymous duo SHXCXCHCXSH with experimental techno was the headliner of the launch. Cvpellv, Abelle and PTU complemented line up and supported foreign guests.

This night the social networks burst with photo and video reports, and all trendy young people kept on discussing this party a few more days.

Within 3 weeks the art-space was open as a gallery with workshops and lectures.

More than 6,000 peoples visited the exhibition and lectures and came into contact with contemporary art.

Info

Client
adidas Originals

Branch
Event

Category
Sport

Contact

Viktoria Shakhova

Viktoria Shakhova
Junior partner, Head of Event & Experiential

+7. 916. 607 54 52

E-Mail: v.shakhova@louder.ru