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«DA!» stores wine range presentation with Frank Smulders

IDEA

This fall, wine department of the «DA!» store chain hosted an elegant sampling dinner at the Babel restaurant in Moscow. Media representatives, Russian wine experts and trendsetters were introduced to a huge selection of «DA!» wines. Master of Wine and WSET teacher (Academy of Wine Spirit Education Education Trust) Frank Smulders, who is responsible for the range of stores and wine products’ quality, came to Moscow personally to host a night. During the evening guests were tasting a variety of wines that Frank selected for «DA!» stores, including ones of Russian origin. The tasting slowly turned into a drinks reception, while guests continued enjoying wine to a tune of DJ-set by Evgeny Dubovoy.

Info

Client
ДА!

Branch
Integrated campaigns

Category
Dark marketing

CONTACT PERSON

Anastasia Gritskova

Anastasia Gritskova
Head of PR

+7. 925. 466 45 43

E-Mail: a.gritskova@louder.ru