Louder Agency has developed a creative campaign to launch a Scottish whisky brand Glenfiddich’s global communicational platform “Challengers Welcome” in Russia. The creative idea was implemented in a 4-episodes video campaign with bright and successful celebrities involved — composer and musician Mikhail Mischenko, actor Maxim Matveev, financier Alexander Zaytsev and famous Russian sportscaster Vasiliy Utkin.
Their inspirational success stories embody the key brand’s message — you should never stop challenging yourself even if you hit the biggest target in your career. “Challengers” are those who’re not afraid of any struggles and never settling — even while winning.
Glenfiddich is aiming to inspire consumers to challenge themselves, put their fears away and keep moving forward.
Communication & Content