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Glenfiddich «Challengers Welcome»

IDEA

Louder Agency has developed a creative campaign to launch a Scottish whisky brand Glenfiddich’s global communicational platform “Challengers Welcome” in Russia. The creative idea was implemented in a 4-episodes video campaign with bright and successful celebrities involved — composer and musician Mikhail Mischenko, actor Maxim Matveev, financier Alexander Zaytsev and famous Russian sportscaster Vasiliy Utkin.

 Their inspirational success stories embody the key brand’s message — you should never stop challenging yourself even if you hit the biggest target in your career. “Challengers” are those who’re not afraid of any struggles and never settling — even while winning.

 Glenfiddich is aiming to inspire consumers to challenge themselves, put their fears away and keep moving forward.

Info

Client
Glenfiddich

Branch
Influencer marketing

Category
Communication & Content

CONTACT PERSON

Anastasia Gritskova

Anastasia Gritskova
Head of PR

+7. 925. 466 45 43

E-Mail: a.gritskova@louder.ru