The history of a worldwide famous coffee brand Jacobs started with an audacious dream more than 120 years ago. It has inspired millions of people ever since. This year, the Louder team developed and implemented an integrated campaign for Jacobs. It included a press-day organization, photo and video production and a full scale PR support.
Campaign press-launch took place on February 6th at the «Artplay» Design center. Louder selected a charismatic brand ambassador for this campaign — a famous Russian actress Sasha Bortich. During the event Sasha gave a public talk and shared her own story, speaking of obstacles she had encountered on her way to success.
Specifically for this event Louder designed a unique art installation and created exclusive content which was broadcast throughout the art center. 130 journalists and bloggers photographed in an interactive area called «the Digital-passage» and shared their experience on social media. All guests were invited to taste coffee cocktails from Jacobs, created especially for the occasion, and diverse meals cooked by a renowned Russian chef – Vladimir Medvedev.
Thanks to a full-scale PR support, the campaign became one of the most prominent in Russia and resulted in unparalleled unique reach results — more than 200 millions.
Junior partner, Head of Event & Experiential
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