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LA MAISON REMY MARTIN

THE IDEA

This fall the legendary Rémy Martin brand finally brought it’s concept of a closed club of La Maison Rémy Martin to Moscow, following launches in London, Manchester, NY, Chicago and LA.
The opening event underlined the global One Life / Live Them campaign, that tells a story about «slasher» generation - talented and active people, that manage to live a couple of lives instead of just one, never missing a chance to try something new and inspiring. Campaign’s slogan highlights this simple, but deep philosophy. Every night at La Maison Rémy Martin guests discovered new skills and possibilities, while top celebrities and trend-setters were revealing their unexpected talents.

Within 4 days La Maison welcomed the «BrandRealizm» exhibition of Sergey Shnurov, acoustic live show of Grisha Urgant, literary soiree by Alexander Tsypkin and Maxim Vitorgan and exclusive premiere of episodes of Konstantin Khabensky debut movie «Sobibor», that will be screened in April of 2018.

Louder team adapted the global campaign concept One Life / Live Them, fully executing the event, including production-, digital-, PR-support & celebrity-management.
1150 guests attended the location within 4 days, and the overall outcomes in top printed media TV and radio shows exceeded the number of 80.

Info

Client
Rémy Martin

Branch
Integrated campaigns

Category
Dark market

CONTACT

Viktoria Shakhova

Viktoria Shakhova
Junior partner, Head of Event & Experiential

+7. 916. 607 54 52

E-Mail: v.shakhova@louder.ru