METAXA «Don’t drink explore» campaign launch in Russia
Greek amber spirit METAXA aims to inspire audience to new discoveries and to encourage an exploratory activity in each of us. The global campaign “Don't drink explore” has launched in Russia with a vivid Instagram journey of celebrity and bloggers. Summer 2018, TV presenter Artem Korolev, actress Polina Maximova, blogger Sergey Kalyuzhny and other opinion leaders explored picturesque Greek islands, visited brand’s distillery in Athens and sunset parties on the beach, constantly sharing emotions with their social media audience. Following them, fall 2018, TV presenters by vocation, but true travellers in the soul Sergey Matvienko and Tata Shapiro, explored completely new and unexpected destinations and countries together with METAXA.
Communication & content