Private cocktail launching LOUIS XIII x Pharrell Williams «100 YEARS» campaign
LOUIS XIII Cognac premiered “100 Years” campaign - The Song We'll Only Hear If We Care - a unique musical composition created by Pharrell Williams that will not be released until 2117. The only way to guarantee this original piece of music will be heard again in one century from now is if we address the consequences of global warming - if we do not change our way of living, future generations will never be able to hear this song. LOUIS XIII partnered with Pharrell on this innovative project due to a shared dedication to environmental issues. On May 30, 2018 LOUIS XIII introduced the project to the Moscow public — media, celebrities and OLs — during a cocktail party at the Petrovsky Orangery of the Aptekarsky Ogorod Botanical Garden. All attendees became themselves a part of the initiative: along with the invitation to the event, each guest was given a piece of jigsaw puzzle — together they formed a picture symbolizing the importance of joint action in the fight against climate change.
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